Neither Missed Opportunity nor Overstock: Adjusting Your Collection with Market Trend Data

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Hosted by Tony Pinville - Heuritech

In today's fashion industry, one of the biggest challenges for brands is finding the right balance between meeting consumer demand and avoiding costly overproduction. The true cost of a poor decision lies not only in excess inventory, but also in the missed opportunities that arise when emerging trends are overlooked.

This masterclass explores how brands can move from intuition-based decision-making to a data-driven approach, by identifying meaningful market signals and anticipating demand before trends fully take hold. Participants will learn to distinguish lasting shifts in consumer preferences from fleeting hype, avoid the pitfalls of non-actionable data, and understand where trend intelligence can have the greatest impact across the value chain — from design and collection planning to merchandising.

Through real case studies and industry examples, Heuritech will demonstrate how fashion brands use AI-powered trend forecasting and consumer insights to make smarter, more confident business decisions while reducing risk and improving business performance.